Beyond Wild Horses: Developing Innovation at Cytel
"Horse-and-pony" by arjecahn on flickr. - http://www.flickr.com/photos/arje/95322238/.
Automotive affluential, Henry Ford, once said: "If I'd asked customers what they wanted, they would have told me a faster horse!"
Thanks to a keen understanding of customers' needs and not merely a statement of their wants, Henry Ford was able to revolutionize the automotive industry with the first 26-horsepower engine for the Cadillac Automobile Company (then known as the Henry Ford Company). Not long afterwards, Ford designed the engine for the Ford Model 999 racer, with a reported horsepower of over 86. He went on to develop the Ford Model T and Model A, and the Ford Trimotor aircraft.
According to Cytel Vice President Yannis Jemiai, the clinical trials industry must remember that breakthrough technology combines expertise with user-experience. Jemiai has been invited to deliver a talk on innovation at the upcoming conference of the International Society for Clinical Biostatistics. The lecture, entitled, 'Beyond Wild Horses: Developing Innovation at Cytel,' will argue that the proliferation of the R programming language by study designers has created various breeds of wild horses within the clinical trials industry.
According to Jemiai, three critical factors are necessary to transcend from wild horse to car. The first factor, statistical expertise, can hardly be undervalued. However, expertise must combine with exceptional user experience to create a simple and easy-to-use product. The final factor is to ensure that innovative software still provides trusted results. The talk will explore ways to accomplish this in the clinical trials industry.