Rebecca has over 20 years’ B2C and B2B marketing experience gained across multiple industries. As our VP of Marketing, she provides the global marketing vision for the company, drives corporate brand development and leads our marketing operations worldwide. She joined us in 2019.
Prior to Cytel, Rebecca worked for CVS Health. During her tenure she occupied a number of roles, in Transformation Marketing, Customer Engagement and ExtraCare Loyalty Design. This culminated in her leading widespread marketing integration and transformation following the CVS’ acquisition of Aetna.
Rebecca brings a breadth and depth of experience in brand strategy and management from her time at Lippincott, Gillette and Krups. At Lippincott she developed new positioning, brand architecture and visual branding for a $300 billion asset management firm, following its acquisition by a larger firm.
Her qualifications include a BA from Bryn Mawr College in Economics and an MBA from Northwestern University – Kellogg School of Management in Marketing.